SEO practices have dominated the terrain of business marketing in the digital platform. As a business owner, if you are not opting to take advantage of the SEO strategies, you have been missing a substantial part of the marketing tactics that can ensure you better website ranking with ample traffic for your business. Now, with time SEO evolved to match the competitive market with several new schemes in place for the new business owners.
1- Voice Search
Voice search is now in place to change the way one creates content. Content that is valuable to the website shall consist of a conversational tone which essentially answers all the questions directly. The basic idea of bringing in content around your bucket of specific keywords shall no longer be the requirement. It is focused on the creation of content as per the intent of the person searching the same. Now search engines can easily interpret context with answers to the question with ample information to help a website win over the others with better quality.
2- Useful Content that is link worthy
This year, user engagement shall play a massive role in the achievement of success with proper search engine optimisation. Having a website that houses content that is user-driven, link-worthy, with answers to the relevant questions. It acts as a pivotal point for proper SEO practice for better website ranking.
3- Secure Links (SSL)
Secure certificates for websites were introduced by Google fairly recently which holds a major impact on your overall ranking. In a recent practice, it was noticed that browsers that include Chrome had been flagging sites which do not start with HTTPS with the tag of the potentially unsafe website. It costs a website close to $39 every year to remove this warning sign and allow people to enter the domain safely.
4- Search Intent
A major faction of the SEO work for 2018 shall be impacted by the unique intent of individual viewers who search for anything on the search engine. This will essentially change the implementation of traditional ranking or keywords factorisation.