Gone are the days of door-to-door advertising and flyer distribution. This is the age of screen-to-screen advertising and digital marketing. Everything has moved from physical to digital, and so has marketing and advertisement. No matter what products or services you are offering, active presence on the Internet can help you stay ahead of your competitors.
Having a website isn’t enough in this tech-driven era; you need more to stay on top of the game. Whether you are starting a fresh business or are moving digital with your already running business, here are a few Digital marketing services in London you totally need.
Search Engine Optimisation
In case you have a fully developed website, you will need SEO services to make yourself visible online. 81% shoppers search online before making any purchase and these searches mostly take place on search engines like Google and Yahoo. And you need to optimise your website in order to be found by your target audience.
SEO works on keywords. Research popular keywords associated with your industry and products and include them in the URL and content. Search engines go through the websites to find what they are about. Make sure to keep the content relevant and keyword optimised. But beware of keyword stuffing as Google considers such websites spam and penalises there and then.
In order to know more about keyword research and placement, consult experts from SEO Developers, a digital marketing agency in London. The team is knowledgeable and passionate about SEO and aim for 100% organic search result.
Social media advertising
We all are aware of how social media has groped us and there is no way escaping from it. What better way to promote your business than social media? Facebook, Instagram, Twitter, Pinterest, and LinkedIn give you the leverage to interact with your target audience.
75% of Internet users use social media and more than 50% of online shoppers claim to have bought a service or product based on social media networks.
You can start by creating a Facebook page as Facebook Ads can get more exposure for your business.
Instagram is a great platform to express your business visually and will soon come up with the Instagram marketplace, where users can shop on the application.
Twitter, on the other hand, reaches to the target audience looking for the products and services.
This method, still prevalent, is being widely used. 82% of B2B and B2C businesses are still using email marketing because it has the efficacy to bring in new customers and hold the existing ones. Create a smart and impressive email campaign to attract prospective customers.
There is a very thin line between smart email marketing and bombarding them with emails to only end up in the SPAM folder. This method is easily trackable and the ROI is high as you don’t need to invest a lot to reach the right audience. And through this method, you can reach desktop as well as smartphone users.
4.Pay Per Click
PPC brings in visitors to the website by using search Ads. The Ads are displayed on search engines and other websites to attract quality traffic, which will convert into buyers. PPC gives the advantage. Targeted advertising is done through selecting specific terms or interests in order to find the perfect audience.
You can also target users who have already visited your website through remarketing. PPC advertising offers measurable ROI, which allows you to audit what you are getting out of the ads and how can it be made better.
Content marketing focuses on sharing relevant and valuable content through blogs, articles, email newsletters, e-books, e-magazines, case studies, videos, webinars, and research papers to drive the audience towards your brand. You need to focus on creating content for every phase of the purchase cycle – research to after sales. The content should be helpful and convincing enough for the visitors to buy from your brand.
The above 5 services, if executed well, can generate unbelievable leads for your business. If you are a new business or are a business moving to digital, then head to SEO Developers for digital marketing agency in London. The team has in-depth knowledge and understanding of SEO to deliver you the best results from organic search. Visit SEO Developers today for PPC, SEO, SMO, SMM, Email marketing, and mobile marketing services.